If Satan owned a toothbrush, he’d use Crest Pro Health toothpaste to brush his teeth.

Ok, maybe I’m being a bit dramatic, but seriously, this toothpaste is horrible. I was a Crest user for years. Then one day my eye was drawn to the bold new package of Crest Pro Health toothpaste at the local CVS. The multitasking freak in me was lured in with promises of it being a multi-use product.

The claims are:

  • Prevents cavities
  • Prevents gingivitis
  • Reduces plaque
  • Reduces sensitivity
  • Reduces tartar
  • Whitens
  • Freshens breath

Boy was I sold! Plus they put this official medical symbol on the package with bold text next to it exclaiming, “Clinically Proven Active Ingredient!”

Wow, it’s clinically proven you guys! That must mean it’s good, right? Good ol’ companies always looking out for our safety! *sarcasm*


My experience

After using the toothpaste for awhile, I started noticing dark brown stains in between my teeth. I wasn’t a smoker, a coffee drinker, and I rarely drank wine. Immediately my brain jumped to the only logical conclusion: OMG I’M GETTING OLD.

Then I started noticing a weird, stringy, mucous-like substance in my mouth after brushing. It was just as horrible and disgusting as it sounds. This only furthered my fevered panic that I was getting old. No one would would want to get within 50 feet of me with my brown teeth and my skin-shedding mouth!

I began an investigation. In reading the bad reviews on Amazon alone I discovered that numerous people were complaining about the exact symptoms I was experiencing (Read reviews here if you like). This is when I discovered the culprit.

The culprit: Stannous fluoride

Remember that “Clinically Proven Active Ingredient” I mentioned earlier? Its evil name is, “stannous fluoride.” Most toothpastes use “sodium fluoride” but Crest wanted to be the cool kid on the playground and do things differently.

There are many problems associated with stannous fluoride, one of which is apparently hidden somewhere on the Crest box. I can’t confirm this warning is present because I threw out the toothpaste and burned sage over the trash can.

Side effects are, but not limited to:

  • Staining of the teeth (We’re talking brown-a*% stains that can only be removed by a dentist. It makes you look like you’ve been chewing tobacco for decades).
  • Skin peeling on inside of mouth (WHAT?)
  • Irritated gums and tongue
  • Heightened tooth sensitivity
  • Blistering

Proctor and Gamble’s history of public relations disasters

So how does Crest respond to all of these complaints? Like any company that’s caught with their pants down; they blame the customer. Crest is owned by Proctor and Gamble (P&G), the caring company responsible for over 1,500 reported cases of Toxic Shock Syndrome (TSS) and 100 deaths due to their Rely Tampon product.

Image courtesy of www.mum.org

Back then they responded to TSS cases with, “they must have the flu,” “they’re using Rely incorrectly,” “they have poor hygiene,” and “we have found no link between our product and TSS and assure that it is completely safe.” The CDC thought otherwise and forced P&G to recall Rely at a cost of $75 million.

Oh, and guess who owns Tampax now ladies? You guessed it, P&G.

P&G’s response to Pro Health complaints:

Please let me reassure you the product is completely safe. What you describe is the result of the natural process of removing dead skin cells from the surface of the mouth. The cleaning action of the toothpaste may speed up this process, which can result in dead skin coming off in small pieces. This may make the removal of the dead skin cells more noticeable but it is completely harmless.

Teeth discoloration could actually be one indication, in some people, that the product is working.

Teeth discoloration could be exaggerated by many other factors, such as existing tartar on teeth, consumption of colored beverages like coffee, tea and/or red wine, or tobacco use.

Brown teeth discoloration from use of products that effectively fight plaque and gingivitis is not harmful. It is reversible – and largely preventable – through options like brushing with a power toothbrush and tartar-control/whitening toothpaste, flossing, and visiting the dentist regularly.

What the what???!! The inside of my mouth falling apart is not natural. Funny how my body skipped this “natural process” during the decades before I used this toothpaste and magically stopped once I threw the toothpaste in the garbage.

On what planet should it be considered “normal” that a product meant to clean your teeth proves it’s working by turning your teeth brown?

That's Dumb - Imgflip

The brown stains are NOT easily removed. My experience and the experience of Amazon customers was that the brown stains are ONLY removed by a professional dental cleaning. I used my Sonicare toothbrush, slapped on white strips, and even purchased a dental scraper and none of those methods worked.

Final thoughts

Just FYI, my dentist told me to stop using this product.

If you’re using this product and you’ve noticed your mouth doing weird things as mentioned above, throw the tube away. My final word on it? I think P&G is being negligent by allowing this product to be sold to the public. They’re pulling their same ol’ song and dance by denying its harmful side effects in the most ridiculous of ways.

Clearly they have learned nothing. Do not purchase this product and join me in flipping P&G the bird.



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